Our Results

Since its establishment in 2003 Winepartners has achieved outstanding results for New Zealand wineries of all sizes from all the major growing regions. We have also worked successfully with international clients in the United States, Australia, Germany, Chile and the United Kingdom. Results Include:

Strategic Planning and Review

Working closely with winery management Winepartners has developed business strategies for a number of newly established wineries as well as refreshed business strategies for well established Marlborough, Hawkes Bay, Waipara and Auckland wineries

Sales and Marketing Performance Enhancement

Winepartners has developed successful marketing strategies for both newly established and well established wine businesses in all of the major New Zealand wine regions. We have assisted wineries achieve major lifts in sales performance by implementing these strategies.

Winepartners has undertaken the assessment and appointment of importing and distribution partners in the United States, United Kingdom, Canada, Singapore, New Zealand and Australia on behalf of our clients. This has involved extensive travel to major markets in Europe, North America and Asia.

Brand Development - Strategy and Visual Identity

Winepartners has created brand strategies and managed the development of new brands for both existing and newly established wineries across all of the key wine growing regions of New Zealand.

We have 'refreshed' many under performing brands by redefining the brand architecture and improving visual identity. This involves directing key suppliers (packaging and website designers, web builders and printers) and ensuring outstanding results are achieved for our clients

Winepartners has also managed the development and re development of a large number of winery websites. Websites include:

Download work examples

New Business Evaluation

Winepartners has assessed the long term prospects and profitability of converting new vineyard operations in Central Otago and Marlborough into fully fledged winemaking and marketing businesses

General Management Contract

Winepartners has managed Central Otago's Wild Earth Wines since 2004. In the first twelve months of management, winegrowing operations were invigorated, brands developed and distribution established in seven markets, guided by a long term business and brand strategy. Sales grew from 350 cases to 11,000 cases in under three years.

Wine Sourcing

Winepartners sources New Zealand wine for large international wineries and importers including:

Marketing Seminars

In 2005 and 2007 Winepartners, in conjunction with KB Marketing presented wine marketing seminars throughout New Zealand's wine regions. The seminars provided winery management and staff with practical insights, fresh ideas and effective solutions for their marketing and sales issues. Both seminar series were very positively received and attended by over 140 people representing 50 wineries in both years.

What seminar participants had to say:

"Practical, stimulating and very approachable. Perfect refresher for us all. Wish I could do it every year."
- Judy Finn, Neudorf Vineyards, Nelson
"A worthwhile exercise providing a fresh perspective on the NZ wine industry"
- Lindsay Parkinson GM, Wairau River Wines, Marlborough
"The seminar helped me to better understand the various tools available to reach your customer"
- Stuart Dykes, Pernod Ricard NZ, Hawkes Bay
"Years of experience distilled into practical tips, user friendly checklists and sound principles to follow; worth every penny."
- Roger Parkinson, Nga Waka Vineyard, Martinborough.